About us



At PANASH, the heart of our story beats with Love and Care. Our journey commenced with an unbreakable bond of love, nurtured by that very emotion, and continues to flourish in its embrace. Just like love, PANASH is everlasting; it will thrive as long as the most beautiful feeling in the world graces our lives, and we hope that is for eternity.

Our parcels carry more than just exquisite jewelry – they hold within them tokens of affection, designed to draw radiant smiles upon the faces of our cherished buyers. Each face, a masterpiece sculpted by the hands of divinity, tells a unique story. Women, in particular, possess the remarkable gift of expressing their essence through their visage. Here, jewelry is the canvas where creativity blooms, enchantingly enhancing an individual's presence and their ethereal aura.

Love has a way of inspiring boundless generosity. I, too, surrendered my heart completely to this notion. This sentiment is the very essence of PANASH – a project born out of love and sustained by its unwavering force. Love propels us beyond our confines, empowering us to create something that transcends our own existence.


The journey of birthing a dream is seldom without challenges, and mine was no exception. Stepping out of the comfort of my father's well-established jewelry business, spanning three decades, I embarked on a new path in a new city, driven by my love who was stationed there due to her job. My family, a pillar of unwavering support, stood by me in every conceivable way, asking nothing in return. My father, a seasoned veteran in the jewelry trade, shared his wisdom garnered through years of experience and backed me financially. My brother-in-law introduced me to the vast landscape of online commerce, a realm I had barely explored. But my greatest support was my love – my wife. She has been my anchor, a wellspring of inspiration, the guiding light that illuminates my path. She possesses a heart of gold, a soul as pure as crystal. Her magnetic charm forges connections, fostering strong bonds with those around her. I could pen volumes about her impact on my life.


During the most challenging times, when my earnings dwindled to a mere 100 Rs a day, and she thrived in her career, she never wavered in her trust in me. Together, we weathered storms, confident in the power of our shared dream. My gratitude knows no bounds – to her, to my family, and to the higher forces that orchestrated my journey.

PANASH is not just a brand; it's a testament to the enduring strength of love. It's a narrative of sacrifice, unwavering support, and unbreakable bonds. With each piece of jewelry that leaves our haven, it carries with it the essence of these stories, woven into the metal and stones. PANASH is more than the pieces you wear; it's a celebration of the love that adorns your life's tapestry.